Search Engine Optimization
Our Approach to SEO
Rank Higher, Get Found, and Book More Jobs
At Coatings On Demand, we help your coatings business get noticed online and connect with customers who are actively looking for your services. Our SEO services aren’t just about bringing in traffic; they’re about attracting the right leads that turn into real jobs. With strategies designed specifically for the coatings industry, we focus on driving growth that lasts and delivering results you can count on.
How We Drive Results with SEO
Finding Opportunities to Help Your Business Grow
Detailed Website Audit
We start by taking a close look at your website to uncover ways to improve its performance. From search engine rankings to user experience, we make sure your site is set up for success.
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Technical Audit
Checking your site’s health, from page speed and mobile-friendliness to indexing issues that might impact rankings. -
Content Evaluation
Fine-tuning your content with relevant keywords like epoxy flooring, polyaspartic coatings, and patio finishes to make it more useful for customers and easier for search engines to rank. -
Competitor Analysis
Analyze other coatings companies in your area to uncover opportunities that set your business apart and help you stand out in your local market.
Custom SEO Strategy
Every coatings business is unique, which is why we create custom SEO strategies designed to meet your specific goals. We focus on the most impactful areas to maximize your ROI.
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Keyword Research
In-depth research to target the most effective keywords for your business, including terms like flake floors for pool decks and driveways, metallic decorative coatings for stylish interiors, and epoxy or polyaspartic finishes for patios and garages. This ensures you connect with the right audience and drive high-quality leads tailored to your services. -
Strategic Planning
A comprehensive plan that integrates content optimization, technical SEO, and ongoing improvements for long-term success.
Making Your Content and Website Structure Work for You
On-Page Optimization
On-page optimization is critical for boosting your rankings. We ensure your website is optimized to drive both visibility and engagement.
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Content Optimization
Refining your website’s meta descriptions, headings, and tags for key services like flake floors for pool decks, metallic decorative coatings, and garage polyaspartic coatings to improve SEO performance. -
Website Structure
Organizing your site so search engines can easily crawl and index it, while also making it more user-friendly and improving the overall experience.
Growing Your Online Presence to Drive Traffic
Off-Page Optimization
Off-page optimization is all about building trust and visibility across the web to improve your search engine rankings.
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Link Building
Developing high-quality backlinks from trusted sources to boost your authority in the coatings industry. -
Social Media Integration
Amplifying your content and increasing engagement by leveraging social media to attract more visitors to your site.
Tracking and Improving to Keep Your SEO Ahead
Performance Tracking & Continuous Improvement
SEO isn’t a one-and-done effort; it’s an ongoing process. We provide consistent updates and adapt our strategies to keep your website performing at its best.
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Regular Reporting
Transparent updates on your SEO performance, so you always know the impact of our efforts. -
Strategy Optimization
Constantly refining our approach to stay ahead of search engine algorithm changes and industry trends.
Why Choose Coatings On Demand for SEO?
Industry Expertise
With expertise spanning everything from epoxy flooring and polyaspartic coatings to flake floors and metallic finishes, our strategies are tailored to meet the unique needs of the coatings industry, ensuring your business stands out and thrives.
Data-Driven Approach
Every decision is based on data and analytics, ensuring your SEO efforts deliver the best possible ROI.
Focus on Long-Term Growth
Our strategies are designed for sustainable success, helping you stay ahead in your market for the long haul.
EXCELLENT Based on 22 reviews VICTORY FIGHT SERIES2025-07-03 Great company! Great support! Zach Hansel2024-06-05 The team at Nelly IS Marketing has been an absolute pleasure to work with. They are extremely responsive and have been instrumental in helping us with our Facebook ads, resulting in some fantastic outcomes. Highly recommend their services. The Team at Polley's Perfect Seasons Thanks you for all your hard work!! Kimberly Esparza2024-06-03 I’ve used Nelly’s agency team to manage Facebook ads well over a year now, and they’ve drove hundreds (if not thousands) of leads and massively increased revenue for my home service company. The team is responsive. The process is simple. Very pleased! Greg Jolly2024-05-29 Very happy with the results I have gotten. They are very knowledgeable and responsive. Dante Amidiri2024-02-28 Well, what can I say..? The first month and a half things were slow, but that’s to be expected. Things take time to optimize, and there’s a team behind the scenes working solely on the task. Now that we’re entering March, I’m seeing that our revenue increased 250%, from January to February with projections to soar even higher going forward. I haven’t even presented all of my services and ideas yet, nor have I requested my ad spend increase to what I have in mind. There is still so much that can be done as well, and many more of their services we haven’t even touched yet… we’ve only scratched the surface. But imagine what might happen once we do! Great team overall, very responsive, very helpful. Regardless of the industry you’re in, I’d say to at least get a call scheduled with the team. I definitely recommend working with them if you’re serious about pushing your business to the next level. Shawn Gunn2023-12-15 I’ve been over promised and under delivered by marketing agency after agency. I took a leap once again with nelly because you can’t win without rolling the dice. His team absolutely crushed the Christmas light game for me!! I highly recommend them. Word also has it he KILLS the epoxy game as well which I believe with what he did for me! Central Coast Polishing & Restoration2023-12-14 I have been working with Nelly and his team for some time now. They are always responsive and professional. They care about my business and it shows! willy d2023-01-21 Been using these guys for a few months now and are def seeing results. We are booked out for weeks even during these colder months when we would usually be slow. Their team is efficient, knowledgeable and polite - typically addressing any of our concerns within hours. Excited to see what warm weather will bring. Thanks guys ! ~ Billy 🤙🤙🤙 david33125612022-11-11 Been with these guys for a few months now, I am happy with my results so far and the quick action takers they are! They do what they say they are going to do! Ben Asadi2022-10-26 Where can I begin? Nelly and his team are the best in the business. I decided to go with them after interviewing 8 other marketing companies and decided to go with them because they understand the concept of advanced and effective SEO/marketing/advertising. Good communication is something that most marketing companies slack on. Not Nelly is Marketing. Their whole team is extremely responsive. Anytime I have a question they will immediately answer the phone, text or even set up a zoom call on short notice. They really do a great job at explaining each service with you and keep you updated and informed during the whole process. They will also send emails with videos attached that screen share and voiceover changes they’ve made to your ads or website. This feature is great if you need a refresher on your latest updates. Besides their ability to create a great website with true SEO they also have a killer Facebook advertisement team. We tripled our monthly revenue the very first month we started Ads with them. They will also constantly optimize and update your adds to save you money and ultimate help you get more qualified leads. They also do a “Mastermind” zoom call every Monday where Nelly will pick a topic that will help us grow our companies. You also get the chance to discuss strategy with some of the best companies in the industry. THIS IS GOLD. Seriously look no further, scared money won’t make money. You have to pay to play and they are worth every single cent.
Contact Us
Let’s Grow Your Coatings Business Together
We’re here to help take your coatings business to the next level. Whether you’re looking to generate leads, scale operations, or optimize your marketing strategy, we’ve got the expertise to help you succeed. Contact us today to schedule your free consultation and see how Coatings On Demand can drive real, sustainable growth for your business.